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Multimodality: A Social Semiotic Approach to Contemporary Communication Gunther Kress
Publisher: Routledge

Xvii + 212 ISBN 978 0 415 32061 0 (pbk). Book Review: Multimodality: A Social Semiotic Approach to Contemporary Communication by Gunther Kress, 2010. Multimodality: A social semiotic approach to contemporary communication. Reading Response to Gunther Kress Multimodality A social semiotic approach to contemporary communication. As an important discourse type, advertisements (ads) are the important recourses to study. Kress' book details the theory of multimodality as it relates to twenty-first century communication. The Routledge handbook of multimodal analysis. Multimodality: A Social Semiotic Approach to Contemporary Communication. As tools for multimodal composition evolve alongside emerging technologies, twenty-first century adolescents are finding new ways of using media to communicate, collaborate, and create, often in entirely digital spaces (Alvermann 2008; Moje et al. 2008) In this article, I examine adolescent learners' multimodal compositions created in response to an AP English class's reading of a contemporary novel: The Kite Runner, by Khaled Hosseini. In the first part of the talk I will set out some of the central terms of a social semiotic multimodal theory of communication and representation. Title, A Social Semiotic Approach to the Multimodal Discourse Analysis of Advertisements.